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Giving a best in class beauty brand a makeover

In 2004 Vanita Parti MBE launched the UK’s first walk-in brow threading bar in Fenwick, London with a mission to change the way women think about beauty. From these humble beginnings Blink developed a new sector in beauty and became a global brand with over 30 locations and a flagship store in the UK, two in New York, one in Copenhagen as well as offering a range of over 60 brow cosmetic products.

MONOGRAM was engaged to carry out a rebrand to help take the business to the next level, domestically and internationally.

Brand identity design

The pioneer of walk-in eyebrow bars and the UK’s market leading brow brand had significant expansion plans ahead. It was time for a refreshed and more refined identity. MONOGRAM’S brief was to create a clear positioning. To surprise and delight.

Our creative team set about realising a position that reinforces the brand as ‘The ultimate authority on eye beauty — always educating, inspiring and delighting.’ With the name as our starting point we simplified Blink Brow Bar to become BBB London. We then crafted a beautiful brand mark and identity which is fresh, luxurious and memorable. Our chosen colour palette of blush and white was selected to stand out and read easily in all retail environments and across all packaging design and communication platforms.

The OG on eye beauty. Always educating, inspiring, and delighting

packaging design

We developed a distinctive and premium packaging system for BBB London, tailored to resonate across high-end retail environments. Every detail was considered to ensure visual consistency, clarity, and impact across a 60 plus product range. The result is a cohesive suite of designs that enhances product appeal, supports customer recognition, and strengthens BBB London’s retail presence both in-store and online.

Brand rollout

The refreshed identity was rolled-out across 30 retail locations and over 65 products / SKU’s and included:

A female led business, shaping confidence one brow at a time.